Coke ad

[James in FL]

Some people look for the good in things... some people look for fault.
The ones that look for the good are generally happier with life, and much more pleasant to be around.

I have yet to see the commercial on the TV but look forward to it.
Thanks for posting. The Berk looks great!

[ebtnut]

I will be interested to see how and where this commercial is aired.  At about 3 minutes, it is way longer than your typical 30 or 60-second spot.  One might see those short spots carved out of the original to fit the situation (and the relvative air time cost). 

[GG1onFordsDTandI]

Many media ad campaigns begin with a big long elaborate version of the ad. And then trickle shorter edited versions after giving the selected demographic time to familiarize themselves with that campaign. The Coke "Teach the World" campaign is a prime example. Beginning the campaign with an introduction, and full song lasting minutes, then cuts, changes, elaborations, finally a simple, but effective because of familiarity, 15 second humming of the tune. How fast this all occurs depends on public reaction to the ad. So if you like it, send Coke an Email, letter, call them, tweet them...what ever it is you do,..thank them and let them know you saw it,(then rivet count a bit if you must, keeping in mind too much negative will can the campaign). Even if you don't buy the product, they will be happy with your acknowledgement of their brand name, and the next ad may follow in a similarly pleasing style. Support what you like.
A "smack down" without acknowledgement of praise due is just a smack down. Outweighed by praise, it is constructive criticism. Finding the balance is tough sometimes, depending on what is presented. But most often it still must balance

[Pops]

Reading more about the video in the linked site - it is not a commercial you'll see on TV.  It is a sample of what can be done, and used to TRY to get a commercial on TV.  The museum is trying to get a sponsor for their locomotive. Great idea - well done.

Anyone who finds fault with their efforts "ain't a rail fan"

Go get 'em guys !!!